4 FALSE SPORT SUPPLEMENT MARKETING CLAIMS YOU NEED TO KNOW ABOUT

Sport supplements are growing increasingly popular in today’s society. But when you’re shopping for your next supplement it’s important that you research thoroughly. There are many companies out there who, unfortunately, put false marketing claims on their products and it’s important to look out for these.

We want to educate our readers and customers so that you know exactly what you’re buying. That is why we have created a list of the top false marketing claims used by supplement companies.

Keep reading to find out more:

Marketing Claim 1: This product has been WADA approved

FACT: WADA will never endorse any dietary supplements. If you see this statement on a sport supplement then the company is deliberately trying to mislead you.

Marketing Claim 2: This product will make you lose weight

FACT: There is no magic pill out there that will make you lose weight without putting in a little extra work from your side. Chugging a protein shake three times per day won’t help you lose weight but certain supplements taken as part of a healthy diet and exercise regime, can help you lose weight. Any supplement claiming that it, and it alone, is going to get you to your goal is trying to trick you.

Marketing Claim 3: Boosts muscle growth

FACT: Protein alone isn’t going to build muscle. You’re going to have to put the hard work in too. A diet too rich in protein without additional calories or exercise can actually have potential adverse effects. In fact, too much protein can actually put your bodily systems under stress as it leads to a build of excess of toxic ketones, which can push your kidneys into overdrive, putting you at risk for dehydration. Protein in addition to more exercise and extra calories is what leads to muscle growth.

Marketing Claim 4: Manufactured with a unique, proprietary blend

FACT: While this isn’t a false marketing claim, it can be very misleading. It’s a term that is used far too often in the supplement world, proprietary blend. But what is it? A proprietary blend can be found on some ingredient list’s on the back of certain supplements and is used by companies to hide exactly how much of each product is used within that blend. Some may think that companies do this to hide their ‘secret recipe’ which is true for some brands but others use it immorally to hide their ingredients (such as sugar) from the customer who may then be put off. Using proprietary blends also allows companies to make the product look better than it is by hiding all of the fillers it contains that make it a sub-par product and less pure than you may think.

The moral of the story? Don’t be misled by the marketing claims out there because they may not be as accurate and true as you may think. Educate yourself about what you’re buying and who you’re buying it from before putting your next sport supplement in your shopping basket.

 

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