Plan A



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Serving suggestion:

Female – 2 capsules 40 minutes before performance, 2 directly after performance

Male – 4 capsules 40 minutes before performance, 2 directly after performance

The Science Behind Plan A:

  • The body is unable to produce essential amino acids, which is why our bodies require us to attain these amino acids through dietary protein or protein supplements (such as whey or soya).
  • Plan A provides your body with all 9 essential amino acids and 2 conditional amino acids in the scientifically correct ratio (MAP) for humans in order to obtain optimal muscle recovery and performance… and many other key benefits seen below.
  • Master Amino Acid Pattern (MAP) found in Plan A can be used in substitution of dietary proteins, and is more effective and scientifically made for the human body.
  • MAP has an absorption rate of 99%, versus 16% from whey protein or 32% from dietary protein.
  • With Plan A, daily protein intake can be increased massively with no extra pressure on metabolism (no added calories) and no extra organ functionality required (amino acids are already broken down protein).
  • Absorbed in just 23 minutes, whereas usually the body needs 3-6 hours to digest dietary proteins or other protein supplements.
  • 10x more effective for muscle recovery than protein supplements / dietary protein.
  • Contains 0.04kcal/g (containing 0% carb, fat and sugar) compared to 4kcal/g of other protein.

Key Benefits: 

  • Provides the right nutrition for people who have a particular physiological condition (elderly people, pregnant and breastfeeding women, adolescents)
  • People performing in sport, or undergoing other physical stress
  • Stress and emotional hardship
  • Vegan and vegetarian lifestyles / special dietary programmes
  • Weight management and the healthy use of fat stores
  • Protein deficiency
  • Recovery and building of lean body and tissue substances (muscles, skin, connective tissue, organs, the immune system, messenger substances and metabolic aids)

Key Health Impacts:

  • Maximises protein synthesis:

Net Nitrogen Utilisation (NNU) is a metric tool used to determine the quality and absorption percentage of dietary protein such as meat, fish, poultry, other amino acids, Casein and Whey protein…. It helps analyse how much waste is produced to the body and how much of the protein is actually utilised. The higher the NNU, the less burden is put on kidneys and liver to process excess catabolic waste.

MAPs NNU is 99%: meaning that your body absorbs 99% of these proteins (within 23 minutes)

Meat, fish, and other dietary protein has an NNU of only 32%, while other protein supplements have an NNU of 16%, both producing a large volume of catabolic waste.

  • Increases strength and endurance
  • Decreases the recovery time post-workout
  • Repairs damaged cells, tissue, muscles and tendons
  • Enhances muscle building
  • Aids the body in utilising fat stores, enhancing weight control
  • Hormone balance and regulation
  • Mental health, stress and mood stability
  • Accelerates the detoxification process
  • Regulates the blood sugar levels
  • Improves elasticity of skin (normalize intra- and extra-osmotic pressure in the body) – enhances anti-ageing
  • Promotes hair, skin and nail health
  • Immunity:

High physical stress on the body (sport or sickness) increases the rate at which protein is broken down in the body, which in turn impacts the rate at which bodily protein needs to be replenished and restored.

All physiological processes relating to sport – energy, recovery, muscle synthesis and strength, fat loss, mood and brain function – are linked to amino acids. See table below explaining the benefits of Plan A versus other protein supplements (whey / dietary / soya).


Essential (and 2 nonessential) amino acids:

Unlike nonessential amino acids, essential amino acids can’t be made by your body and must be obtained through your diet. These are histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan and valine (and Arginine and Glutamine being nonessential).

  • Phenylalanine: a precursor for the neurotransmitters tyrosine, dopamine, epinephrine and norepinephrine. It plays an integral role in the structure and function of proteins and enzymes and the production of other amino acids.


  • Valine: helps stimulate muscle growth and regeneration and is involved in energy production.


  • Threonine: a principal part of structural proteins such as collagen and elastin, which are important components of the skin and connective tissue. It also plays a role in fat metabolism and immune function.


  • Tryptophan: needed to maintain proper nitrogen balance and is a precursor to serotonin, a neurotransmitter that regulates your appetite, sleep and mood.


  • Methionine: plays an important role in metabolism and detoxification. It’s also necessary for tissue growth and the absorption of zinc and selenium, minerals that are vital to your health.


  • Leucine: critical for protein synthesis and muscle repair. It also helps regulate blood sugar levels, stimulates wound healing and produces growth hormones.


  • Isoleucine: involved in muscle metabolism and is heavily concentrated in muscle tissue. It’s also important for immune function, haemoglobin production and energy regulation.


  • Lysine: plays major roles in protein synthesis, hormone and enzyme production and the absorption of calcium. It’s also important for energy production, immune function and the production of collagen and elastin.


  • Histidine: used to produce histamine, a neurotransmitter that is vital to immune response, digestion, sexual function and sleep-wake cycles. It’s critical for maintaining the myelin sheath, a protective barrier that surrounds your nerve cells.


  • Arginine: converted into a chemical called nitric oxide. Nitric oxide causes blood vessels to open wider for improved blood flow. Argininealso stimulates the release of growth hormone, insulin, and other substances in the body.


  • Glutamine: plays a large role in intestinal health and immunity.

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