- The percentage of protein that is broken down into amino acids and utilised, is between 16-32%. The rest is considered nitrogen waste.
- According to 31 years of research by Prof. Dr. Lucà-Moretti: In order to optimally absorb these amino acids, living organisms have their very own, and very specific, amino acid pattern. In humans’ case, Moretti has discovered “Master Amino Acid Pattern” or “MAP”. Thus, all 9 essential amino acids must be present at the same time and exactly in accordance with MAP in order to maximise our protein synthesis and muscle building.
This poses two problems:
1. 68-84% nitrogen waste puts massive pressure on organs such as the liver and kidneys.
2. When it comes to dietary / whey / soya / other protein, amino acids are never presented in this ratio, and these forms of protein often lack key essential amino acids.
PLAN A: THE SOLUTION TO THE PROBLEM
Plan A is one of four products globally that has been scientifically formulated to provide the optimum amino acid ratio and pattern for humans: Plan A(MAP), providing your body with all 9 essential amino acids and 2 conditional amino acids.
1. Plan A contains 99% amino acids. Meaning there is only 1% of nitrogen waste, causing little to no stress on organs.
2. All 9 essential amino acids (and 2 conditional amino acids) are presented according to MAP, allowing the body to function at an optimum level, optimising muscle building.
Thus, within 20-30 minutes of taking Plan A, we ensure that amino acids are readily available, in the correct ratios, to be the fuel that our bodies need.
OTHER KEY COMPARISONS:
- Absorption: 23 minutes (Plan A) | 3-6 hours (other protein forms)
- Side effects: No side effects (Plan A) | Allergens and risk of organ failure (other protein forms)
- Does not require metabolism (Plan A) | Requires metabolism for the breakdown of protein into amino acids (other protein forms)
- Calories: 0.04kcal/g (Plan A) | 4kcal/g (other protein forms)
- Fat content: Fat free (Plan A) | Contains fat (other protein forms)
- Vegetarians and vegans: Suitable (Plan A) | Not suitable (other protein forms)
- Other key health benefits: Multiple (Plan A) – read about these | Little to none (other protein forms)



